Marketing Electronic Payments

Increasing marketing and promotion of Direct Deposit and Direct Payment to your employees and/or customers could substantially increase the use of these programs, while illustrating your commitment to innovations in technology and service represented by ACH applications. As part of your marketing efforts, educate customers about all forms of check conversion and how they work, too, and train staff so they are knowledgeable about the benefits of ACH-based electronic payments and can respond to individual questions.

Did you know that increased adoption of ACH-based electronic payments offers tangible benefits for your business customers, from cost savings to increased operational efficiencies? Estimate the amount that your business customers can save by using Direct Deposit instead of checks for payroll with our Direct Deposit Cost Calculator.

A few simple ways to encourage usage of ACH-based electronic payment applications include:

Distribute Marketing and Educational Materials

Download materials to personalize or brand for use in your education, marketing and communications efforts. Materials offered through this site include consumer print ads, statement stuffers, brochures, radio commercials and more.
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Train Internal Staff

Find out how to train the appropriate employees at your company or organization about the benefit of your ACH applications so they can communicate effectively with customers about ACH-based electronic payments.
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Plan Promotional Activities

Dedicate a specific time each year to promote nationwide Direct Deposit and Direct Payment Month campaigns. We'll show you how to advertise, issue press releases and better promote ACH-based electronic payments.
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Join PayItGreenTM

Educate your staff and customers about the environmental benefits of ACH electronic transactions with PayItGreen. Download free educational materials and resources, including consumer print ads, statement stuffers, and brochures, at www.payitgreen.org/business.
Learn more about PayItGreen »

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How much can you save? Find out now with the Direct Deposit calculator


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